PLAIN & SIMPLE THE BORING : BRAND IS NOT BLAND.
ITS ABOUT STYLE ITS ABOUT VALUE ITS ABOUT ACKNOWLEDGING RULES, CONVENTIONS AND INTENTIONS. ITS BOTH SIDES OF THE STORY ITS NOT BLACK ITS NOT WHITE ITS THE PLACE IN-BETWEEN. ITS INSPIRATION, ITS CELEBRATION, ITS FREEDOM TO BE WHOEVER AND WHATEVER YOU WANT. EXCITING – BORING – THE PLACE IN-BETWEEN THERE ARE MANY WAYS TO BE HAPPY |
This is how it all began.......
"Hey {Username}" "BORING : BRAND, DO YOU KNOW HOW TO TWEET?" “BORING. LOOK HOW MANY FOLLOWERS YOU HAVE TO YOUR FOLLOWING. LOSER. REGARDS” “BORING” “BORING” |